Market research companies play a vital role in helping organizations in Egypt make informed decisions. Whether it’s understanding consumer behavior, tracking brand performance, or exploring new market opportunities, these firms provide the data-driven insights businesses need to stay competitive. With Egypt’s growing economy and diverse industries—ranging from FMCG and healthcare to technology and finance—reliable research partners are crucial for sustainable growth. Below, we highlight some of the leading market research companies in Egypt and what makes each of them stand out.
Here are some of the Best Leading Market Research Companies in Egypt:
Kantar Egypt – Global Standards with Local Insights
With strengths in big-data analytics, consumer insights, retail tracking, and brand benchmarking, the company is best suited for FMCG, retail, and brands seeking internationally benchmarked insights.
Market Vision Egypt – Deep Local Knowledge with Full-Service Research
With over 20 years of experience, strong fieldwork capabilities, and expertise in both qualitative and quantitative research, best suited for medium to large-scale projects that require comprehensive local insights.
Ipsos Egypt – Global Research Excellence
With wide expertise in qualitative and quantitative methods, brand tracking, innovation, and customer experience, this firm is best suited for businesses seeking global comparability and advanced research methodologies.
YouGov Egypt – Public Opinion and Analytics Leader
With strengths in data-driven panel research, public sentiment, and brand tracking, this firm is best suited for opinion studies, sentiment analysis, and brand image measurement.
Alkoun MEA – Regional Consultancy with Local Depth
With broad coverage across the Middle East and Africa and strong localized knowledge, this firm is ideal for projects that require cross-country comparisons with deep local expertise.
Infomine Healthcare Research – Specialized Healthcare & Pharma Insights With deep expertise in healthcare and pharmaceuticals and a strong commitment to rigorous quality control, the only firm that guarantees 100% QC. This firm is best suited for research projects in the medical, healthcare, and