Explore the experiences of patients living with obesity in seeking treatment, including their treatment goals, approaches, available options, as well as the drivers and obstacles they encounter.Understand the various management modalities for obesity and analyze doctors’ prescribing habits based on real-life experiences. Assess the perceptions of different brands, identifying their strengths, weaknesses, patient profiles, brand positioning, and marketing messages.Identify opportunities to develop a strategy for leveraging brand X to maximize the brand’s market share.